Text line #2:
a. Want only 1 line? Leave line #2 empty.
b. This is your "follow up" line.
c. Good alternatives can be:
   1) Click in here for more information
   2) Click here to go to MySite.com
   3) Call us at 1-800-# to order
   4) Click here, only # remain
   5) MySiteName.com & 1-800-#
   6) Offer expires: mm/dd/yr